Advertising Creative: Strategy, Copy, and Design Course_MIS 118

Advertising Creative: Strategy, Copy, and Design Course_MIS 118Overview Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award winning experts in creative advertising, this new edition offers real world insights on cutting edge topics, including global, social media, business to business, in house, and small agency advertising. In the new edition, authors

scholarly writing

It provides a comprehensive vision of the strategies that writers use

Overview: Principles of Islamic Accounting is the first and only text that covers the fundamentals of Islamic accounting in English

and learn from their architectures

students begin to think and act like marketers as they’re held accountable for course material and are challenged to then apply it

In addition

Overview: Fundamentals of Risk and Insurance

Hundreds of examples from companies such as Meta®

ISBN: 9781292164083

2/e is also included

Students will gain a working knowledge of basic econometrics so they can apply modeling

GUST Course: ENGL 098