Bait Buttons Dough

Bait Buttons DoughBait the Hook with Bait Buttons the bait stopper every fisherman needs. Keeps bait in place on hook, Exposes hook better for more hookups, Catch more fish with same bait saving money.

Tri-fusion bio-resin construction

triggering targets with its natural vibrations

Hooks #2 Treble

This hook also features Nano Alpha technology

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for

Loud Rattles

Exclusive G2 Precision Winding™

The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades

Product DNA

and comes in an array of fish-catching colors

The BOOYAH Squelcher is the prudent buzzbait fisherman’s come to life dream