The New Corporate Cultures nick stefanos seriesIn the early '80s, Allan Kennedy and Terry Deal launched a new field of inquiry and practice, with the publication of Corporate Cultures, in which they argued that distinct types of cultures evolve within companies and have a direct impact on strategy and performance. Fifteen years later, the authors have teamed up to assess the effects of globalization, short termism, technology, downsizing, outsourcing, mergers, and reengineering on corporate
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