EN02-M18SS bandColor-black

EN02-M18SS bandColor-blackAt first glance, Extra Normal is an elegant, minimal watch. But things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour hand is actually a disk making up the watchs face. This disk has a window through which the numbers on the dial underneath are exposed during its hour. The Extra Normal Series was our first product launched in 2006. With its simplicity, and honest use of

Extra Normal is an elegant

this is not so uncommon

But things are not quite so simple

The factory we have partnered with to produce this watch is one of the few that can attain this level of quality

A subtle effect is taking place as elusive numbers pass in and out of view as time progresses

Normal will continually be developing new designs

and requires very precise construction

but appears to have a greater volume as its sharply tapered contour reveals much more of the case surface than is usually seen

Its unique split-case configuration

The hour “hand” is actually a disk making up the watch’s face

This is accomplished by setting the crown

The lugs merge with this conical form to accentuate its natural flow from your wrist