EN10-M18RG priceRange-275

EN10-M18RG priceRange-275At first glance, Extra Normal is an elegant, minimal watch. But things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour hand is actually a disk making up the watchs face. This disk has a window through which the numbers on the dial underneath are exposed during its hour. The Extra Normal Series was our first product launched in 2006. With its simplicity, and honest use of

This disk has a window through which the numbers on the dial underneath are exposed during its hour

The Extra Normal Series was our first product launched in 2006

At first glance

it was our original idea of what a designer watch should be

but the Extra Normal watch will always remain as the ionic expression of our fundamental vision

minimal watch

and band into its body

But things are not quite so simple

Its unique split-case configuration

With its simplicity

The hour “hand” is actually a disk making up the watch’s face

These vivid numbers are generously spaced across a consistently black dial